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F&B Brands

About Details

A Thai Culinary Journey for Everyone
ThaiExpress has been the Singapore’s favourite Thai casual dining restaurant since 2002. The brand has captured the hearts of food lovers with its original Thai recipes and delicious Thai comfort food featuring timeless classics and modern creations that are satisfying to the palate.

ThaiExpress Business Proposition:

Operation Excellence – Ready-to-replicate portable business model
Culinary Support – Trained chefs will be stationed at franchisee’s territory to impart the original Thai culinary skills
Minimized Risk for market entry
About the ThaiExpress:
Country of Origin: Singapore Year Founded: 2002 Date Franchising Commenced: 2008
Number of Units: 32

ThaiExpress is a modern casual dining co-founded by the reputable F&B maestro Mr Dellen Soh. Since its inception in 2002, ThaiExpress has been serving an array of Thai specialties, ranging from appetizers to main courses, beverages and desserts at very reasonable prices. It aims to create pleasant dining experience for diners while satisfying their cravings for Thai food. ThaiExpress has received many accolades including ‘Thai Select’ Brand by the Royal Thai Government, Excellent Service Award (Singapore) and Singapore Promising Brand Award. The culinary philosophy of balancing between traditional Thai cooking and modern flavour remains the key to the brand’s success.

Minor Food Singapore (MFS) was established in 2000 and is currently helmed by Chairman & CEO, Mr Dellen Soh and currently operates multiple casual dining restaurant chains across 14 brands in Asia. (MFS) is Wholly-owned by Minor Food International, which operates 2370+ restaurant outlets and 530+ hotels internationally.

ThaiExpress Currently Operates in these Countries:

Japan Malaysia Maldives Singapore Thailand Vietnam
ThaiExpress Income Streams:
ThaiExpress Training & Support:

ThaiExpress is a ready-to-replicate portable business model which helps franchisee optimize sales and profits. Local training professionals will conduct intensive, hands-on training programs and provide extensive support in marketing, advertising, purchasing, equipment and maintenance. The team is responsive to franchisee’s needs and in support of a collaborative business environment.

Type of Franchises Offered by ThaiExpress Internationally:
Master Franchise Opportunities
Area Development Opportunities
Multi-Unit Franchise Opportunities
ThaiExpress International Franchisee Profile:

A ThaiExpress master franchisee should have passion for the business and the brand. ThaiExpress believes that forging a long-term business relationship based on mutual trust, work ethic, commitment and dedication are the keys to a successful partnership.

Case Study: ThaiExpress in Vietnam has demonstrated track records of success over the years. The brand has established a firm foothold in the land of the Blue Dragon, managed by 2 master franchisees: Ho Chi Minh City and Hanoi. Taking advantage of ThaiExpress’s ready-to-replicate business model, both franchisees have adopted many of the successful strategies, promotions and campaigns curated by the franchisor. Today, ThaiExpress has captured the hearts from all walks of life with its timeless Thai recipes and culinary skills in Vietnam.

ThaiExpress Franchise Opportunities Available in these Countries:
Bahrain Egypt Indonesia Jordan Kenya KSA
Kuwait Lebanon Malaysia Morocco Nigeria Oman
Philippines Qatar South Africa Tanzania UAE Africa
Asia Australasia Europe Indian Sub-Continent Middle East South America

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